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Red BullName IDAsad Kabir 1020361Sanjida Sarker 1020327Shaira Noshin 1030014Md. Saiful Islam 1030365Md. Abir Hossain 1020430Submitted toAbul Khair JyoteMKT 201Sec: 042012Submission Date4/1/2012Table of content Sl Topic Page 1.
HIndustan Unilever Project(Final). The Anglo-Dutch company Unilever owns a majority stake in Hindustan Unilever Limited.The company was renamed in late June 2007 as ' Hindustan Unilever Limited'.Some of its brands include Kwality Wall's ice cream, Lifebuoy, Lux, Breeze, Liril, Rexona, Hamam, Moti soaps, Pureit Water Purifier.
Introduction 3 2. Mission & Vision 4 3. Market Segmentation, Target Market and Positioning of Sunsilk 5-8 4. Advertisement Analysis of Sunsilk 9-10 5. Competitor Analysis of Sunsilk 11-12 6. Market Segmentation, Target Market and Positioning of Taaza 13-14 7. Advertisement Analysis of Taaza 15-16 8.
Competitor Analysis of Taaza 17-18 9. Market. They will inspire people to take small everyday actions that can add up to a big difference for the world.
They will develop new ways of doing business that will allow us to double the size of their company while reducing their environmental impact.They've always believed in the pother of their brands to improve the quality of people’s lives and in doing the right thing. As their business grows, so do their responsibilities. They recognize that global challenges such as climate change concern us all. Considering the wider impact of their actions is embedded in their values and is a fundamental part of who they are.Market Segmentation, Target Market and Positioning ofSunsilk is a hair care brand, primarily aimed at women, produced by the Unilever group, which is now considered the world's leading company in hair conditioning and the second largest in shampoo.Sunsilk is Unilever’s leading hair care brand, and ranks as one of the Anglo-Dutch conglomerate’s ³billion dollar brands'. Sunsilk shampoos, conditioners and other hair care products are sold in 69 countries worldwide. Sunsilk is sold under a variety of different names in markets around the world including Elidor, Seda and Sedal.
The brand is strongest inAsia, Latin America and the Middle East.Market Segmentation: Market segmentation is defined as dividing a single market into smaller. 3604 Words 15 PagesContents1Introduction31.1Company Introduction31.1.1SWOT Analysis of the Company32Market Orientation42.1Product Orientation42.2Customer Orientation42.3Branding Orientation42.4Culture Orientation53Macro Analysis: PESTEL Analysis53.1Political53.2Economic53.3Social53.4Technological53.5Environmental63.6Legal64Micro Analysis: Porter’s Five Forces Model64.1Bargaining Power of Buyers64.2Bargaining Power of Suppliers64.3Threat of Substitute Products. 4030 Words 17 PagesProcter and Gamble has been chosen. In the first part of the report situational analysis, industry analysis, STP analysis and performance analysis has been shown. Situational analysis is comprised of PEST analysis and SWOT analysis.
P&G has strong brands image and customer loyalty and these are their significant strengths. In contrast, they are facing threats of substitute products of competitive rivals like Unilever, Johnson and Johnson and so forth. The personal care industry in UK is very much.
683 Words 3 Pagestandurusti hai waha USP Lifebuoy provides 100% better protection from germs as compared to ordinary soaps STP Segment Personal Care – Soap, Hand Sanitizer, Hand Wash Target Group All households, to provide a 100% anti-bacterial soap for complete protection Positioning Lifebuoy's goal is to provide affordable and accessible hygiene and health solutions SWOT Analysis Strength 1. First soap to use carbolic acid, which gave it a red color and strong, medicinal scent2.
5351 Words 22 PagesBusiness Model of Unilever IndonesiaThe story how the FMCG champion maintain its pole position while at the same time strugling with business issue in competitive industryAkhmad Rakhmattullah Sofyandi Sedar (29111144) Lecturer: Harimukti Wandebori Class 45C Master of Business Administration ITB April 18th 2012TABLE OF CONTENTS I. PREFACE 1.1 Background 1.2 Company Profile 1.3 Internal & External Analysis 1.4 Porter’s Five Forces 1.5 Business Strategy II. BUSINESS MODEL ANALYSIS 2.1 Business Model.
2252 Words 10 Pageswill skip or simply reverse the steps instead.ContentsExecutive Summary1Introduction3What is Consumer Buying Behaviour?4Overview of Personal Care Industry5Company Profile5Overview of the product6Marketing Strategies of Lifebuoy Soap – STP7Product Life Cycle of Lifebuoy Soap8Motivation of product9Perception of product9Learning of product10Attitude of product10Strength and Weakness11Recommendation11Conclusion12Reference13IntroductionIn the report, it is focusing. 4751 Words 20 PagesText 6.
“STP (What is segmentation, targeting and positioning)?”Pre-reading discussion:1. Why has segmentation become one of the leading concepts in marketing?2. Can STP process be separated or is it a three-step inseparable process?3. Can positioning be undertaken before targeting?4. Do you know marketers well-known or even famous for their ideas about STP?Smith (1957) provided an early definition of segmentation:“Segmentation is based on the observation of evolution in demand. 3648 Words 15 Pagesfun with natural goodness.The parent company of Lipton is Unilever. Unilever Pakistan Limited is a Pakistan-based company.
The Company manufactures and markets home and personal care products, beverages, ice cream and spreads.The Unilever Pakistan Limited (UPL) was established in Pakistan in 1958. Unilever Pakistan is the largest FMCG Company in Pakistan, as well as one of the largest multinationals operating in the country. Unilever has consolidated its green tea line under its Lipton ‘Clear. 3843 Words 16 Pagesadvertisements and many more. The strategy also supports to promote other products as because of strong brand image of Colgate in global market (Kurt, 2008).6.
SITUATIONAL ANALYSIS.The situational analysis of Colgate is done though SWOT Analysis which can bring strategic alternatives. The SWOT analysis determines the strength, weakness, opportunities and threats prevailing in the business organization (Menon, 1999). The competitive advantage of the firm is gained through strength whereas. 3314 Words 14 Pages1.IntroductionThe report studies the market for the Axe range of Deodorants in India.
Axe, a brand marketed by M/S. Hindustan Unilever Ltd. (HUL) in India, holds the market leader position in the nascent Indian deodorant industry.
Though general information regarding market, image positioning etc. Will cater to the complete Axe line of deodorants, product specifics will be restricted to the bodyspray segment alone.The report starts with an overview of the Indian market for Deodorants over the.
AProject ReportOn“Study of supply Channel Managementof Hindustan Unilever Limited.”picSubmitted ByPartho mukherjeePGDM (operations)Sem 3rdunder the guidance ofmr. Vivek swamisinhgad institute of business administration&researchS.
40/4A+4B/1 NEARPMCOCTROI POST, KONDHWA –SASWAD ROAD, KONDHWA (BK) PUNE-411048CERTIFICATEThis is to certify that Mr. /Ms PARTHO MUKHERJEE student of SINHGAD INSTITUTE OF BUSINESS ADMINISTRATION & RESEARCH; Pune has completed report of “STUDY OF SUPPLY CHAIN MANAGEMENT OF HINDUSTAN UNILEVER LIMITED” academic year. To understand the way how they make smooth their processes.4. Which channel level is adopting by company?5. What is the benefit to the customer from company`s channel management?SUMMARYI am doing my management thesis on Distribution Channel management of Hindustan Unilever Limited.
For smooth running Channel management is very important to every firm. Now a day’s FMCG sector is booming sector. In India there are very few organized retailer like P&G, ITC, and HUL etc. In it Hindustan Unilever Limited is one of the leading Organized Retailer.There are four types of P`s Product, Price, Place and Promotion. In this four P`s Place means Distribution.Distribution Channel management means, this is one of the P from 4 P`s.
Frequently there may be a chain of intermediaries; each passing the product down the chain to the next organization, before it finally reaches the consumer or end-user. There are alternate channels of distribution channel may be available.I. Direct sell.II. Brokers.Distribution channels can thus have a number of levels.
There are four types of distribution channels.I. Zero level.II. One level.III. Two level.IV.
Three level.Research MethodologyResearch Methodology is a way to systematically solve the research problem. The Research Methodology includes the various methods. 1694 Words 7 PagesCOMPANY OVERVIEWHUL or Hindustan Unilever is a corporate giant in the fast moving consumer goods industry in the Indian market which was formed in 1933 as Lever Brothers India Limited. Its headquarter is in Mumbai, India.
The company provides employment for more than 41,000 employees. With its 20 plus brands it announces its presence to various consumer segments. HUL covers about 6.4 million outlets in all over the country.
The HUL products have made their presence in our country so strong. 1550 Words 6 PagesITC LimitedITC Limited is an Indian public conglomerate company (25.4% owned by British corporation, British American Tobacco) headquartered in Kolkata, West Bengal, India. Its diversified business includes four segments: Fast Moving Consumer Goods (FMCG), Hotels, Paperboards, Paper & Packaging and Agri Business. ITC's annual turnover stood at $7 billion and market capitalization of over $34 billion. The company has its registered office in Kolkata. It started off as the Imperial Tobacco Company.
4166 Words 17 PagesIntroductionHindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians.HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others.With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics. 2565 Words 11 PagesContentsGlobal Networks and Innovation of Unilever Company31.Introduction32.Internationalization strategy33.Visualization and interpretation of the parent-subsidiary network43.1 Betweenness Centrality53.1 Density of Network73.3 Degree Centrality84.Analysis of the organization’s Network84.1 Locational aspects84.2 Activity aspects94.3 Size aspects95.Implications for the innovation strategy of Unilever95.1 Meeting consumer needs105.2 Introduction. 9703 Words 39 Pagesyouporn.comABSTRACTHindustan Unilever Ltd. Is a well-known and largest FMCG company in India.HUL has always revamped its products to meet the changing needs of theconsumer without compromising on the quality. This report deals with one of itspremier brands 'LUX'.
HUL leads the market in the toilet soap category with54.3% market share. Lux has inched up to be on par with Lifebuoy in HUL's soapsportfolio. The Lux brand now has an almost equal market share as HindustanLever's largest selling. 8866 Words 36 Pageselectronic products. White goods in FMCG refer to household electronic items such as Refrigerators, T.Vs, Music Systems, etc.
In 2005, the Rs. 48,000-crore FMCG segment was one of the fast growing industries in India. According to the AC Nielsen India study, the industry grew 5.3% in value between 2004 and 2005.Creating a strong brand identity, leveraging new product categories and growing the customer base are core concerns for consumer. 11039 Words 45 PagesSupply Chain Strategy, Performance and Risks: Tools and TechniquesIntroduction“Our Purpose works to unify us in a common cause and growth strategy. It is powerful because it promotes a simple idea to improve the lives of the world’s consumers every day. P&G grows by touching and improving more consumers’ lives in more parts of the world.more completely.” - P&G“At P&G, we touch lives in small but meaningful ways. Billions of them.
Every day.”Procter & Gamble Co. Is a multinational.